From Data Points to Profit Margins: How ATS Unifies IPDR Collection and Marketing Intelligence

In the telecommunications industry, "data-driven marketing" is often easier said than done. The most valuable information—how much a customer actually uses your service—is often locked away in the network engineering department.

At Advanced Technologies and Services (ATS), we’ve built the bridge. ATS doesn't just analyze data; we act as the IPDR Collector and Aggregator, turning raw network traffic into a roadmap for revenue growth and subscriber retention.

The All-in-One Engine: Collection + Correlation

Many providers struggle with fragmented systems: one tool collects the data, another stores it, and a third tries (and often fails) to match it to a customer name.

ATS simplifies this by handling the entire pipeline:

1. Direct IPDR Collection: ATS acts as the primary collector, interfacing directly with your CMTS to capture Internet Protocol Detail Records in real-time. This captures the total bandwidth consumption for every home on your network.
2. The Billing "Join": Once the usage data is collected, ATS automatically aggregates it with your BSS/OSS (Billing) data. By mapping the Cable Modem MAC address to the unique subscriber ID, we transform a technical record into a human story.
3. Data Normalization: We clean and translate massive volumes of network "noise" into clear, actionable metrics that a marketing team can use without needing an engineering degree.

Turning Usage Totals into Actionable Insights

By looking at the total household usage through the ATS unified lens, marketing groups can move away from generic promotions and toward high-impact, personalized strategies.

1. Precision Upselling (The "Tier Squeeze")

When ATS identifies a household that is consistently utilizing 90% or more of their current plan’s capacity, it flags a "Tier-Chaser."

• The Opportunity: Instead of a blind email blast, marketing can target these specific users with an offer to move to a higher speed tier or an unlimited data plan.
• The Result: Higher ARPU (Average Revenue Per User) and a better customer experience because the plan finally matches the household's actual needs.

2. Proactive Churn Reduction (The "Silent Drop")

Churn doesn't always happen overnight. It often shows up first as a gradual decrease in network activity.

• The Opportunity: ATS monitors long-term usage trends. If a subscriber's total data consumption drops by 50% over two months, it’s a red flag that they may have added a secondary service or are preparing to switch providers.
• The Result: Marketing can trigger a "Loyalty Save" campaign or a proactive service check-in before the customer calls to cancel.

Why the "Collector" Model Matters

By serving as both the collector and the aggregator, ATS ensures there is a single source of truth. There is no data lost in translation between the CMTS and the marketing dashboard.

The Bottom Line

Your network is generating the answers your marketing team needs; you just need a way to hear them. With ATS handling the IPDR collection and the billing aggregation, you turn your infrastructure into a powerful engine for growth and retention.