The most common issue we run into when beginning work with a new customer, whether they are a telecom or cable company, is gaining access to data records. Call detail records (CDRs) and IP detail record (IPDRs) contain an enormous wealth of information that can be used to drive KPIs and analytics for almost any part of the business including operations, marketing, regulatory, revenue assurance, etc. Unfortunately, we find that that majority of the time these data records are owned by a specific department and gaining access to them can take weeks, months, or in some cases even longer. As a solutions provider, this can obviously be frustrating. But when an internal group has the same issues accessing its own data, it can be downright debilitating and ultimately impact customer experience and revenue.
Years ago, ‘all you can eat’ plans, the staple of internet service provider’s (ISP) high speed data billing, were great for attracting customers. But today the popularity of YouTube, Netflix, Hulu, and countless other video outlets have turned the tables on service profitability. Thus, in the U.S. cable internet market, all signs now point to the widespread adoption of usage based billing. The same kind of tiered, usage based billing plans that are now popular in cellular.