At ATS, we work at the intersection of Telecom and IT and, in order to focus our efforts on what we’re really good at, we outsource our IT wherever possible. So, naturally, we’ve turned to a few of the big cloud providers for help here. If you’re using our services, you’re also using AWS’ and Google Cloud Platform -- they’re both too big and impressive for any mid-size software company like us to ignore, and we firmly believe our customers are better served when we focus on what we're really good at, which is developing software. But, when you dig a little deeper, you realize that some of the cloud providers' tech offerings tell a tale of how they got big and impressive in the first place. What can the Telco industry learn from the rise of these Retail and Search giants, given what they've exposed as cloud services?
Years ago, ‘all you can eat’ plans, the staple of internet service provider’s (ISP) high speed data billing, were great for attracting customers. But today the popularity of YouTube, Netflix, Hulu, and countless other video outlets have turned the tables on service profitability. Thus, in the U.S. cable internet market, all signs now point to the widespread adoption of usage based billing. The same kind of tiered, usage based billing plans that are now popular in cellular.