Next Time Call A 'Plumber'

Posted by Ryan Guthrie on Aug 21, 2018 11:00:00 AM

Tell me if this story sounds familiar. You have an idea, a hunch, a theory that you'd like to 'flush' out. BUT, in order to do so, you need access to data from last month, maybe it's CDRs, billing data, smart meter data, etc. The emails, conference calls, and requests you'll have to make to get your hands on that data are daunting at best. But it's your data right? Why should you have to jump through so many hoops to get access to it? By the time you can even figure out who "owns" the data, you're onto the next task and your great idea is wasted, yet again.

Over the years, I can't tell you how many times the 'data access' issue has delayed or even completely stopped a project we've been involved with. Not because the idea didn't make sense or the business case didn't prove out, simply because getting the data from 'Point A' to 'Point B' was going to take too much time and effort. This is the definition of a 'data plumbing' issue. Big data tools are getting better, faster, cheaper, and more available every day. But the challenge of extracting and integrating data from a variety of sources has become an issue that organizations simply can't ignore. It's the ugly truth behind data analytics - it often takes more time and energy to extract, clean, and integrate the data than it takes to do the analytics itself.

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Topics: Data Plumbing, ESAP, Big Data, BigQuery, Telecom Data Analytics

How Can Cloud Storage Benefit Your Business?

Posted by Ryan Guthrie on Feb 5, 2018 2:15:27 PM

Cloud storage has been around since the 1960s, but it’s only in recent years that we’re beginning to understand and deploy the technology to its full potential. For telcos coming to grips with the advantages of having access to big data, the cloud offers a range of benefits.

Cost Benefit

Cloud storage has become cheaper over the years, with giant providers like Google and Amazon able to leverage economies of scale and keep the market competitive. Since data sets are likely to get bigger as time goes by, managing the cost of storage is crucial to enable companies to remain competitive in their target markets. Using the cloud results in lower operating costs, reduced overheads, and lower hardware and maintenance expenses.

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Topics: ESAP, Big Data, Cloud, Cloud Storage

What Does Data Driven Mean For The Telecom Industry

Posted by Ryan Guthrie on Oct 17, 2017 10:30:46 AM

Big data is big news in almost every industry, and telecom is no exception. The report “Big Data and Telecom Analytics Market: Business Case, Market Analysis & Forecasts 2014 – 2019” from Mind Commerce forecasts a 50% growth by 2019 in the big-data-driven telco analytics environment, which will deliver annual revenue of $5.4 billion. Apart from opening up a multitude of jobs for telecom data scientists, data will increasingly become a competitive differentiator for telcos.  

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Topics: Big Data, Data Driven, Telecom Data Analytics, ESAP

5 Reasons Why Big Data Analytics is Critical to The Telecom Industry

Posted by Ryan Guthrie on Sep 6, 2017 11:09:55 AM

The telecoms industry in the U.S. is expected to continue growing in 2017, according to Deloitte’s latest outlook report. Furthermore, we anticipate providers will work hard to remain competitive in the battle to attract customers and create new revenue streams. With data generated from every customer touch point ranging from calls to text messages, video downloads, mobile commerce and service calls, telcos have access to significant amounts of information. Implementing big data analytics (BDA) is critical to enable them to make use of this intelligence to get ahead.

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Topics: Big Data, Telecom Data Analytics

New ESAP Features Release Coming in June

Posted by Ryan Guthrie on May 5, 2017 11:51:52 AM

The most common issue we run into when beginning work with a new customer, whether they are a telecom or cable company, is gaining access to data records.  Call detail records (CDRs) and IP detail record (IPDRs) contain an enormous wealth of information that can be used to drive KPIs and analytics for almost any part of the business including operations, marketing, regulatory, revenue assurance, etc.  Unfortunately, we find that that majority of the time these data records are owned by a specific department and gaining access to them can take weeks, months, or in some cases even longer.  As a solutions provider, this can obviously be frustrating.  But when an internal group has the same issues accessing its own data, it can be downright debilitating and ultimately impact customer experience and revenue.

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Topics: ESAP, Telecom Data Analytics, Cable, Broadband, Big Data, Machine Learning

Who Are Your Customers?

Posted by Ken Babcock on Apr 25, 2017 9:35:00 AM

The title is most likely one that would cause certain readers who happen to be service providers to experience a little negative reaction upon reading it.  However, the title is not meant to be anything more than a cause for some reflection in that there is considerable amount of information about customers that is not always utilized to expose traits and trends that could be harnessed to generate increased revenue as well as to promote customer loyalty in an environment of ever-growing competition.

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Topics: Big Data, Telecom Data Analytics, Marketing

Nothing is Impossible with Cloud Computing

Posted by Ken Babcock on Apr 18, 2017 10:25:28 AM

The title is somewhat misleading in that I am sure there are many user tasks that go beyond the scope of Big Data and Cloud Computing to satisfy.  However, being a dinosaur-type with over fifty years of professional experience in the telecom environment, I am continually amazed by the capabilities and associated minimal costs with implementation of systems and processes that were only dreamed about when I started in the telecom business.

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Topics: Big Data, BigQuery, Telecom Data Analytics, Cloud Computing

Bill and Keep in the Interstate Access Arena Is Not a Free Ride

Posted by Ken Babcock on Mar 29, 2017 4:05:10 PM

It is apparent that in the new world regime of Bill & Keep of interstate terminating switched access charges there are still many reasons why the Local Exchange Carriers (LECs) providing interstate terminating switched access must record, summarize and report calls and associated conversation Minutes of Use (MOU) of this type.

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Topics: Big Data, Intercarrier Compensation, Bill & Keep

Our Trip with BigQuery

Posted by Peter Mueller on Jan 28, 2016 4:50:00 PM

If you’re reading this, you’re probably the kind of person who’s attended a Big Data conference, and maybe find yourself sitting in on those “How to scale to your first x million users”.  The problem is that in the real world, the problem isn’t so much scaling up from a prototype into production, but having enough horsepower to wrangle data in the conceptual phase, then scale down into a business application (then scale up again when customers want access to the raw data, but I’m getting ahead of myself.)  As an industry, we’ve relied too heavily on borrowed-terms from architecture because the analogy breaks down when you consider that an architect doesn’t usually have to build first.   Here, we’ll look at how  Google’s BigQuery helped us do just that.

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Topics: Telecom Data Analytics, BigQuery, Big Data

A Big Data Starter Kit: How Small Carriers Get Started with Advanced Analytics

Posted by Ryan Guthrie on May 12, 2015 10:14:00 AM

Interview with Ryan Guthrie by Dan Baker, Black Swan Telecom Journal Up to now, most of the telecom big data action has been happening at the large carriers. TRI’s 2014 study of telecom analytics solutions estimated that merchant market currently at $1,990 million worldwide. As shown in the chart below, over 70% of the big data/analytics solutions are serving the large, giant carriers.

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Topics: Big Data, BigQuery, Telecom Data Analytics