Being in the software business for 20+ years, I’ve both feared and admired open-source. On the one hand, we’ve benefited from it so thoroughly that it’s easy to overlook that we’re standing on ‘shoulders of giants’ every morning from the moment we boot up a Linux VM, to whatever PERL or Python module we’ll download or upgrade during the day. We’ve made modest contributions along the way, but we’ve never taken the plunge of actually open-sourcing our own wares -- even though, economically and technically, our own customers have benefited from indirectly from them. After all, building our apps around open source has - over the long-term - kept our own customer’s total cost of ownership down, and kept openness and reliability up. In this post, I’d like to explore an often-overlooked aspect of open-source: it’s ability to help you close more sales by including an ‘infrastructure call option’ for your prospects.
Wikipedia defines Robocalls as follows:
A “robocall” is a phone call that uses a computerized autodialer to deliver a pre-recorded message, as if from a robot.
Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. Some robocalls use personalized audio messages to simulate an actual personal phone call.
This is the good news.
Unfortunately, robocalls are all too often blatantly geared to relentless selling of a product or service that is not wanted by the person receiving such calls.