--- title: Blog - Advanced Technologies and Services | Marketing description: Marketing | --- 973-696-0990 [info@atso.com](mailto:info@atso.com) - [Twitter](https://twitter.com/ATS_RA) [![Advanced Technologies and Services](https://blog.atso.com/hubfs/ATSO%20Dec%202016%20theme/Images/ATS-Logo-header_4.jpg)](http://www.atso.com/) - About Us - [ATS Overview](https://www.atso.com/ats-overview/) - [Management Team](https://www.atso.com/ats-overview/management-team/) - [Contact ATS](https://www.atso.com/ats-overview/contact-information/) - [Partners & Memberships](https://www.atso.com/ats-overview/partners/) - [Employment](https://www.atso.com/ats-overview/employment-opportunities/) - Solutions - [Automation & AI](https://www.atso.com/workflow-automation/) - [ESAP](https://www.atso.com/esap-cdr-analytics/) - [SimCall](https://www.atso.com/network-analytics/simcall/) - [Usage Meter Analysis](https://www.atso.com/broadband/usage-meter-analysis/) - [Burstable Billing](https://www.atso.com/broadband/95th-percentile-burstable-billing/) - [Utilities Analytics](https://www.atso.com/data-analytics-utilities/) - [IPDR Analytics](https://www.atso.com/ipdr-analytics-network-intelligence/) - Regulatory - [USF Traffic Study](https://www.atso.com/regulatory/usf-traffic-study/) - [CAF Testing](https://www.atso.com/broadband/connect-america-fund-performance-testing/) - [911 Monitoring](https://www.atso.com/regulatory/fcc-compliant-911-outage-monitoring-and-compliance/) - [Map Challenges](https://www.atso.com/federal-broadband-funding/) - [Speed Audit](https://www.atso.com/broadband-audit-regulatory-compliance/) - [Rural Call Completion](https://www.atso.com/regulatory/rural-call-completion/) - [Knowledge Center](https://www.atso.com/ats-overview/knowledge-center/) - [Case Studies & Whitepapers](https://2699509.hs-sites.com/ats-overview/knowledge-center/product-brochures-case-studies) - [Webinars & Presentations](https://2699509.hs-sites.com/ats-overview/knowledge-center/chalk-talk-and-presentations) - [Blog](https://blog.atso.com) - [Meet Us](https://go.atso.com/meet-ats) # Industry Leader in Telecom Data Analytics and Revenue Assurance ## [Who Are Your Customers?](https://blog.atso.com/who-are-your-customers) Posted by [Ken Babcock](https://blog.atso.com/author/ken-babcock) on Apr 25, 2017, 9:35:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.atso.com/hubfs/target-market.jpg)](https://blog.atso.com/who-are-your-customers) The title is most likely one that would cause certain readers who happen to be service providers to experience a little negative reaction upon reading it.  However, the title is not meant to be anything more than a cause for some reflection in that there is considerable amount of information about customers that is not always utilized to expose traits and trends that could be harnessed to generate increased revenue as well as to promote customer loyalty in an environment of ever-growing competition. [Read More](https://blog.atso.com/who-are-your-customers) 0 Comments [Click here to read/write comments](https://blog.atso.com/who-are-your-customers#comments-listing) Topics: [Telecom Data Analytics](https://blog.atso.com/topic/telecom-data-analytics), [Marketing](https://blog.atso.com/topic/marketing), [Big Data](https://blog.atso.com/topic/big-data) ## [The Power of Social Network Analytics in Telecom](https://blog.atso.com/the-power-of-social-network-analytics-in-telecom) Posted by [Ryan Guthrie](https://blog.atso.com/author/ryan-guthrie) on Jan 6, 2016, 2:03:00 PM - [Tweet](https://twitter.com/share) [![](http://www.atso.com/wordpress/wp-content/uploads/2015/07/sna.gif)](https://blog.atso.com/the-power-of-social-network-analytics-in-telecom) What does social network analytics mean in the telecom space?  Is it Twitter? Facebook? LinkedIn?  Maybe, but the real power of social network analytics lies in the data the telecom companies record and process every minute of every day; Voice and SMS records.  The social networks that exist within your subscriber base is incredible rich with information that can tell you anything from what movie they might want to watch next to who is getting ready to churn away to a competitor. This information has been available for as long as telephones have been around.  But only in the past few years with the explosion of computer and cloud power has it been possible to truly aggregate the data and turn it into meaningful and actionable information.  Similarly, the idea of a social network has been around since the beginning of time.  People’s social networks include friends, family, and co-workers who can influence them and whom they can influence as well.  The strength of the connections can be measured by analyzing the data to identify those individuals within a social circle who have the power to influence others one way or another. [Read More](https://blog.atso.com/the-power-of-social-network-analytics-in-telecom) 0 Comments [Click here to read/write comments](https://blog.atso.com/the-power-of-social-network-analytics-in-telecom#comments-listing) Topics: [Telecom Data Analytics](https://blog.atso.com/topic/telecom-data-analytics), [Marketing](https://blog.atso.com/topic/marketing), [Social Network Analytics](https://blog.atso.com/topic/social-network-analytics) [All posts](https://blog.atso.com/all) ## Welcome to the ATS Blog! ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Telecom Data Analytics (24)](https://blog.atso.com/topic/telecom-data-analytics) - [Regulatory (23)](https://blog.atso.com/topic/regulatory) - [Big Data (15)](https://blog.atso.com/topic/big-data) - [USF (15)](https://blog.atso.com/topic/usf) - [FCC (13)](https://blog.atso.com/topic/fcc) - [connect america fund (10)](https://blog.atso.com/topic/connect-america-fund) - [ATS (9)](https://blog.atso.com/topic/ats) - [Broadband (8)](https://blog.atso.com/topic/broadband) - [ESAP (8)](https://blog.atso.com/topic/esap) - [Rural Call Completion (6)](https://blog.atso.com/topic/rural-call-completion) - [stamper box (6)](https://blog.atso.com/topic/stamper-box) - [BEAD (5)](https://blog.atso.com/topic/bead) - [Cost Savings (5)](https://blog.atso.com/topic/cost-savings) - [BigQuery (4)](https://blog.atso.com/topic/bigquery) - [Broadband Mapping (4)](https://blog.atso.com/topic/broadband-mapping) - [Chalk Talk (4)](https://blog.atso.com/topic/chalk-talk) - [LNP (4)](https://blog.atso.com/topic/lnp) - [Machine Learning (4)](https://blog.atso.com/topic/machine-learning) - [Revenue Assurance (4)](https://blog.atso.com/topic/revenue-assurance) - [SimCall (4)](https://blog.atso.com/topic/simcall) - [Usage Based Billing (4)](https://blog.atso.com/topic/usage-based-billing) - [AI (3)](https://blog.atso.com/topic/ai) - [Case Study (3)](https://blog.atso.com/topic/case-study) - [Cloud Storage (3)](https://blog.atso.com/topic/cloud-storage) - [Fraud Prevention (3)](https://blog.atso.com/topic/fraud-prevention) - [Usage Meter Accuracy (3)](https://blog.atso.com/topic/usage-meter-accuracy) - [Workflow Automation (3)](https://blog.atso.com/topic/workflow-automation) - [95th percentile billing (2)](https://blog.atso.com/topic/95th-percentile-billing) - [Artificial Intelligence (2)](https://blog.atso.com/topic/artificial-intelligence) - [Cloud (2)](https://blog.atso.com/topic/cloud) - [Cloud Computing (2)](https://blog.atso.com/topic/cloud-computing) - [Data Driven (2)](https://blog.atso.com/topic/data-driven) - [Data Plumbing (2)](https://blog.atso.com/topic/data-plumbing) - [Inter-Carrier Billing (2)](https://blog.atso.com/topic/inter-carrier-billing) - [MapReduce (2)](https://blog.atso.com/topic/mapreduce) - [Marketing (2)](https://blog.atso.com/topic/marketing) - [SS7 (2)](https://blog.atso.com/topic/ss7) - [SimCall Lite (2)](https://blog.atso.com/topic/simcall-lite) - [Utilities (2)](https://blog.atso.com/topic/utilities) - [burstable billing (2)](https://blog.atso.com/topic/burstable-billing) - [national number portability (2)](https://blog.atso.com/topic/national-number-portability) - [5G (1)](https://blog.atso.com/topic/5g) - [A-CAM (1)](https://blog.atso.com/topic/a-cam) - [AT&T (1)](https://blog.atso.com/topic/att) - [Bell Canada (1)](https://blog.atso.com/topic/bell-canada) - [Bill & Keep (1)](https://blog.atso.com/topic/bill-keep) - [Cable (1)](https://blog.atso.com/topic/cable) - [Charity (1)](https://blog.atso.com/topic/charity) - [Claro Dominican Republic (1)](https://blog.atso.com/topic/claro-dominican-republic) - [DA 18-710 (1)](https://blog.atso.com/topic/da-18-710) - [Fraud (1)](https://blog.atso.com/topic/fraud) - [GUBB (1)](https://blog.atso.com/topic/gubb) - [Intercarrier Compensation (1)](https://blog.atso.com/topic/intercarrier-compensation) - [PORC (1)](https://blog.atso.com/topic/porc) - [Rehome (1)](https://blog.atso.com/topic/rehome) - [SIP (1)](https://blog.atso.com/topic/sip) - [Shentel (1)](https://blog.atso.com/topic/shentel) - [Social Network Analytics (1)](https://blog.atso.com/topic/social-network-analytics) - [State Funding (1)](https://blog.atso.com/topic/state-funding) - [Tech training (1)](https://blog.atso.com/topic/tech-training) - [Verizon (1)](https://blog.atso.com/topic/verizon) - [robocalls (1)](https://blog.atso.com/topic/robocalls) - [speed testing (1)](https://blog.atso.com/topic/speed-testing) - [wireless (1)](https://blog.atso.com/topic/wireless) see all **[Terms of Use](http://www.atso.com/ats-overview/terms-of-use/) | [Privacy Statement](http://www.atso.com/ats-overview/privacy-statement/) | [Contact Us](http://www.atso.com/ats-overview/contact-information/)**